Cognitive Transport Analysis

Where Users Give Up

Your analytics show the drop-off. CBrowser shows you why.

Six cognitive layers. One abandonment score. The exact bottleneck killing your conversion rate.

Google Analytics Tells You WHAT Page Users Leave

CBrowser tells you WHY. It simulates real cognitive behavior across six measurable layers, turning vague bounce rates into specific, fixable bottlenecks.

Readability Bottleneck

Your copy scores at a 12th-grade reading level. Half your audience reads at 8th grade. They leave before they understand your value prop.

Decision Overload

Your pricing page presents 47 decision points. Users with moderate patience abandon after 12. The rest never click "Buy."

Motor Friction

Your form has 14 fields with 32x28px touch targets. On mobile, 23% of taps miss. Users retry twice, then leave.

How It Works

Point CBrowser at any URL

One tool call. No SDK, no tag manager, no pixel. Pass a URL and an optional persona.

It measures 6 cognitive layers per persona

Saliency, cognitive load, decision complexity, motor accessibility, frustration, and readability. Each scored independently.

You get abandonment risk + exact bottleneck

A single percentage that tells you the probability of user drop-off, plus the specific layer causing it.

The 6 CTC Layers

Cognitive Transport Cost (CTC) decomposes user experience into six independent, measurable layers. When one layer spikes, you know exactly what to fix.

Saliency

How effectively the page directs visual attention to important elements.

When it's the bottleneck: Users cannot find the CTA. Their eyes land on decorative elements instead of the action.

Cognitive Load

The total mental effort required to process the page content.

When it's the bottleneck: Too much information competing for attention. Users feel overwhelmed and default to "back."

Decision Complexity

The number and difficulty of choices presented to the user.

When it's the bottleneck: Paradox of choice. Users cannot decide between options, so they decide to leave.

Motor Accessibility

The physical effort required to interact with page elements.

When it's the bottleneck: Touch targets too small, spacing too tight. Users with any motor limitation miss clicks.

Frustration

Accumulated negative signals from errors, slow loads, and blocked paths.

When it's the bottleneck: Micro-friction compounds. Each small annoyance drains patience until the user quits.

Readability

How easily the text content can be read and understood by the target audience.

When it's the bottleneck: Reading level exceeds user capability. They skim, misunderstand, and lose trust.

Example Output

A single tool call returns the full 6-layer breakdown with an overall abandonment risk percentage and the specific bottleneck layer.

{
  "url": "https://example.com/pricing",
  "persona": "impatient-mobile-user",
  "totalCTC": 7.2,
  "abandonmentRisk": "73%",
  "bottleneck": "decisionComplexity",
  "layers": {
    "saliency": { "score": 3.1, "status": "moderate" },
    "cognitiveLoad": { "score": 5.8, "status": "high" },
    "decisionComplexity": { "score": 8.9, "status": "critical" },
    "motorAccessibility": { "score": 2.4, "status": "low" },
    "frustration": { "score": 4.1, "status": "moderate" },
    "readability": { "score": 6.3, "status": "high" }
  },
  "recommendation": "Reduce pricing tiers from 5 to 3. Remove feature comparison grid."
}

Tools Used

cognitive_effort

Measures the cognitive transport cost of a single page. Returns 6-layer breakdown with per-layer scores.

cognitive_journey_init

Starts a multi-page journey simulation. Tracks cumulative frustration, patience drain, and abandonment probability across steps.

site_cognitive_assessment

Full-site assessment across multiple pages. Identifies the highest-risk pages and ranks them by abandonment probability.

attention_analysis

Generates saliency heatmaps showing where user attention actually lands vs. where you want it.

Find Out Why Users Leave

Run a site cognitive assessment on your highest-traffic page. Get the abandonment risk score and the exact bottleneck in under 60 seconds.

Try It Now

Related Capabilities

Test Like Real People

26 cognitive traits per persona

Readability

Content complexity analysis

Accessibility

Real disability testing on mobile and desktop

Beat Competitors

Head-to-head UX comparison

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