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Tool Marketing Campaign Create

Category: Marketing · Tier: All

Create a marketing campaign to track cognitive journey results across personas. Returns a campaign ID for use with marketing_campaign_report_result.

When to Use

Marketing tools test influence patterns against audience segments. Campaign tools measure conversion per persona using cognitive journey simulation.

Parameters

Parameter Type Required Description
name string Yes Unique campaign name (e.g., 'q1-signup-flow')
url string Yes Target URL to analyze
goal string Yes Goal to measure (e.g., 'Complete signup and reach dashboard')

Example

Use marketing_campaign_create on your target page

Tips

  • Marketing tools test influence patterns per persona
  • Campaigns measure actual conversion, not just impressions

Research

  • Cialdini (2001) — Influence: Science and Practice — 6 principles of persuasion
  • Fogg (2003) — Stanford Persuasive Technology Lab — website credibility

Related

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