Tool Marketing Campaign Report Result
Category: Marketing · Tier: All
Report a cognitive journey result to a marketing campaign. Call after finishing a journey via cognitive_journey_init/update_state.
When to Use
Marketing tools test influence patterns against audience segments. Campaign tools measure conversion per persona using cognitive journey simulation.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
| campaign_name | string | Yes | Campaign name from marketing_campaign_create |
| persona | string | Yes | Persona name that completed the journey |
| goal_achieved | boolean | Yes | Whether the persona achieved the campaign goal |
| steps | integer | Yes | Number of steps taken in the journey |
| friction_points | array | No | List of friction points encountered |
| duration | number | No | Journey duration in seconds |
| abandonment_reason | string | No | Reason for abandonment if goal not achieved |
Example
Use marketing_campaign_report_result on your target page
Tips
- Marketing tools test influence patterns per persona
- Campaigns measure actual conversion, not just impressions
Research
- Cialdini (2001) — Influence: Science and Practice — 6 principles of persuasion
- Fogg (2003) — Stanford Persuasive Technology Lab — website credibility
Related
- Tools Overview — All 120 tools by category