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Tool Marketing Campaign Run

Category: Marketing · Tier: All

Run a marketing campaign by orchestrating cognitive journeys for specified personas. Returns instructions for each journey. Use cognitive_journey_init/update_state to run them. Then report results with marketing_campaign_report_result.

When to Use

Marketing tools test influence patterns against audience segments. Campaign tools measure conversion per persona using cognitive journey simulation.

Parameters

Parameter Type Required Description
campaign_name string Yes Campaign name from marketing_campaign_create
personas array No Specific personas to run (default: all available)
max_personas integer No Maximum number of personas to run (default: 5)

Example

Use marketing_campaign_run on your target page

Tips

  • Marketing tools test influence patterns per persona
  • Campaigns measure actual conversion, not just impressions

Research

  • Cialdini (2001) — Influence: Science and Practice — 6 principles of persuasion
  • Fogg (2003) — Stanford Persuasive Technology Lab — website credibility

Related

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