Tool Persona Values List

Category: Persona System · Tier: All

List Schwartz's 10 Universal Values with meanings. Also shows higher-order values, Self-Determination Theory needs, and Maslow levels. Use this to understand the values framework before looking up personas.

When to Use

The persona system models users with 26 cognitive traits (5 behavioral levels each) and 10 motivational values (Schwartz model). Create personas from descriptions, questionnaires, or custom trait overrides.

Parameters

No parameters required.

Example

Use persona_values_list on your target page

Tips

• Combine with other tools for full analysis

Research

• Navarro et al. — Bayesian modeling of individual cognitive differences using Dirichlet processes
• Schwartz Universal Values — Theory of basic human values

Related

• Tools Overview — All 120 tools by category