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Tool Persona Values Lookup

Category: Persona System · Tier: All

Look up a persona's values profile (Schwartz's 10 Universal Values, SDT needs, Maslow level). Values describe who the persona is at a motivational level. They inform influence susceptibility.

When to Use

The persona system models users with 26 cognitive traits (5 behavioral levels each) and 10 motivational values (Schwartz model). Create personas from descriptions, questionnaires, or custom trait overrides.

Parameters

Parameter Type Required Description
persona string Yes Persona name (e.g., 'first-timer', 'power-user', 'anxious-user')
includeInfluencePatterns boolean No Include ranked influence patterns this persona is susceptible to

Example

Use persona_values_lookup on your target page

Tips

  • Combine with other tools for full analysis

Research

Related

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