Browser.ai
Flagship Tool

Marketing Campaign

A/B test landing pages with cognitive personas. Scarcity messaging works for impulse-shoppers but backfires with enterprise-buyers. Find out why.

Stop testing at the population level. Test at the segment level to find which messages work for each audience.

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Marketing Intelligence Features

A/B Testing with Personas
Test page variants against specific user segments, not just averages.
Funnel Analysis
Track user journeys through multi-step funnels. Find exact drop-off points.
Influence Matrix
Find which influence patterns (scarcity, social proof, authority) work for each audience.
Persona-Based Insights
Learn why enterprise buyers need social proof but reject scarcity tactics.

Marketing Tools Availability

See which tools are in each tier.

Tool
Local MCP
Demo
Enterprise
marketing_personas_list

List personas with values and influence patterns

marketing_campaign_create

Create a multi-variant campaign for testing

marketing_campaign_report_result

Report journey outcomes to campaign

marketing_campaign_run

Run the campaign automatically, no manual steps needed

marketing_influence_matrix

Show which influence patterns work for each persona

marketing_lever_analysis

Analyze which influence levers drove user behavior

marketing_funnel_analyze

Compare conversion funnels, find drop-off points

marketing_compete

Run same personas through your site vs competitors

marketing_audience_discover

Find which audiences your site works best for

marketing_discover_status

Check status of audience discovery job

competitive_benchmark

Compare UX metrics across competitor sites

Local MCP: npx cbrowser mcp-server ·Demo: demo.cbrowser.ai ·Enterprise: Contact for access

Campaign Workflow

Follow this workflow to run a complete marketing campaign. See the full documentation for detailed examples.

1
Create Campaign
marketing_campaign_create
Demo

Define variants, personas, and goals

2
List Personas
marketing_personas_list
Demo

See which personas to test and what influences them

3
Run Journeys
cognitive_journey_init
Demo

Run cognitive journeys for each variant and persona pair

Manual steps on Demo. Fully automatic on Enterprise.

4
Report Results
marketing_campaign_report_result
Demo

Log journey outcomes to the campaign

5
Analyze
marketing_influence_matrix
Enterprise

Build the influence matrix showing what works

Marketing Personas

Each persona responds differently to influence patterns based on their Schwartz values. Learn more in the Marketing Intelligence docs.

PersonaEffective PatternsIneffective Patterns
enterprise-buyer
AuthoritySocial Proof
ScarcityReciprocity
startup-founder
ScarcityCommitment
AuthorityDefault Bias
impulse-shopper
ScarcityAnchoring
AuthorityCommitment
price-researcher
AnchoringScarcity
AuthorityUnity
skeptical-first-timer
Social ProofAuthority
ScarcityCommitment

See all 21 personas in the Persona Index.

Sample A/B Test Results

VariantVisitorsConversionsRateStatus
Control (A)1,000424.2%
Social Proof (B)1,000585.8%Winner
Scarcity (C)1,000515.1%

Statistical significance: 97% confidence (p-value: 0.023)

Campaign Parameters

Parameters for marketing_campaign_create. See the full API reference for all tools.

ParameterTypeRequiredDescription
namestringRequiredCampaign name (e.g., "q1-pricing-test")
variantsarrayRequiredURLs of page variants to test
personasstring[]RequiredPersona IDs to test with
goalstringRequiredConversion goal (e.g., "click Start Free Trial")
metricsarrayOptionalCustom metrics: time_to_goal, friction_count, abandonment_rate

Example Campaign Output

{
  "test": {
    "id": "camp_pricing_q1",
    "goal": "Click 'Start Free Trial'",
    "variants": 3,
    "personas": 4
  },
  "matrix": {
    "enterprise-buyer": {
      "Control": { "converted": false, "reason": "No SOC 2 badge" },
      "Social Proof": { "converted": true, "time": "45s" },
      "Scarcity": { "converted": false, "reason": "Dismissed countdown" }
    },
    "impulse-shopper": {
      "Control": { "converted": false, "reason": "Too many options" },
      "Social Proof": { "converted": true, "time": "18s" },
      "Scarcity": { "converted": true, "time": "8s" }
    }
  },
  "insights": [
    "Social Proof wins for enterprise (need trust signals)",
    "Scarcity backfires on enterprise (-90% conversion)",
    "Impulse shoppers convert 5.6x faster with Scarcity",
    "Recommendation: Segment landing pages by referral source"
  ]
}

Related Documentation

Campaign Reference
Full campaign workflow with examples
All Marketing Tools
11 tools for marketing intelligence
Marketing Suite
Enterprise marketing features
Values Framework
Schwartz values and motivation
Cognitive Journeys
User simulation for campaigns
Persona Index
All 21 personas with traits

Optimize your conversion funnel

Test with cognitive personas today. Find which messages work for which audiences.

Get StartedEnterprise Access