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Tool Marketing Funnel Analyze

Category: Marketing Β· Tier: All

Compare different conversion pathways for a specific persona.

When to Use

Marketing tools test psychological influence patterns against different audience segments. Campaign tools measure conversion across personas using cognitive journey simulation.

Parameters

Parameter Type Required Description
entry_url string Yes Entry URL
pathways array Yes Pathway names
goal string Yes Conversion goal
persona string Yes Persona to test

Example

Use marketing_funnel_analyze on your target page

Tips

  • Marketing tools test psychological influence patterns per persona
  • Campaigns measure actual conversion, not just impressions

Research

  • Cialdini (2001) β€” Influence: Science and Practice β€” 6 principles of persuasion
  • Fogg (2003) β€” Stanford Persuasive Technology Lab β€” website credibility

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