Flagship Tool

Persona Create

Build custom user personas with 26 cognitive traits. Model your actual users with real data.

Get Started Browse All 21 Personas

21 Built-in Personas

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Hover to pause, click to learn more about each persona.

Power User

High comprehension, low patience, rapid scanning

First Timer

Low comprehension, high curiosity, methodical

Elderly User

Low working memory, high reading tendency

Mobile User

Low patience, high satisficing, touch-focused

Impatient User

Very low patience, high FOMO

Screen Reader

High persistence, sequential navigation

Motor Tremor

Low risk tolerance, high patience

Low Vision

High reading tendency, low change blindness

ADHD

Low working memory, high curiosity, low patience

Dyslexic User

High patience, low reading speed

Deaf User

Relies on visual cues, captions

Elderly Low Vision

High patience, needs large text

Color Blind

Cannot distinguish red/green UI cues

Anxious User

High risk aversion, needs reassurance

Confident User

High self-efficacy, quick decisions

Emotional User

High emotional contagion, mood-driven

Stoic User

Low emotional response, methodical

Power User

High comprehension, low patience, rapid scanning

First Timer

Low comprehension, high curiosity, methodical

Elderly User

Low working memory, high reading tendency

Mobile User

Low patience, high satisficing, touch-focused

Impatient User

Very low patience, high FOMO

Screen Reader

High persistence, sequential navigation

Motor Tremor

Low risk tolerance, high patience

Low Vision

High reading tendency, low change blindness

ADHD

Low working memory, high curiosity, low patience

Dyslexic User

High patience, low reading speed

Deaf User

Relies on visual cues, captions

Elderly Low Vision

High patience, needs large text

Color Blind

Cannot distinguish red/green UI cues

Anxious User

High risk aversion, needs reassurance

Confident User

High self-efficacy, quick decisions

Emotional User

High emotional contagion, mood-driven

Stoic User

Low emotional response, methodical

26 Cognitive Traits

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Each persona uses a mix of these research-backed cognitive traits. Click any trait to learn more.

How long they wait for results

comprehension0-1

How well they understand UI patterns

workingMemory0-1

How much they can track at once

How much they explore beyond the task

persistence0-1

How often they retry after failures

riskTolerance0-1

How willing they are to try new things

satisficing0-1

Whether they accept "good enough" or keep looking

resilience0-1

How fast they recover from setbacks

View all 26 traits →

10 Motivational Values

Values framework

Traits describe HOW users behave. Values describe WHO they are. Based on Schwartz's Theory of Basic Human Values (1992, 2012).

Independent thought, creativity, freedom

Excitement, novelty, challenge

Pleasure, sensuous gratification

Personal success through competence

Social status, prestige, control

Safety, harmony, stability

Restraint, following social norms

Respect for customs, heritage

Welfare of close others

Tolerance, social justice, environment

Learn about value → trait correlations →

Three Ways to Create Personas

Manual

Set each trait value by hand based on your research

Extend Preset

Start from a preset persona and change specific traits

Questionnaire

Generate a persona from user survey answers

Parameters

Parameter	Type	Required	Description
`name`	string	Required	Unique persona identifier
`traits`	object	Required	Key-value pairs of trait names and values (0-1)
`description`	string	Optional	Human-readable persona description
`based_on`	string	Optional	Preset persona to extend

Example Output

{
  "persona": {
    "name": "budget-conscious-parent",
    "description": "Parent shopping for kids while managing budget",
    "traits": {
      "patience": 0.4,
      "comprehension": 0.7,
      "workingMemory": 0.5,
      "curiosity": 0.3,
      "persistence": 0.5,
      "riskTolerance": 0.2,
      "satisficing": 0.8,
      "resilience": 0.5,
      "trustCalibration": 0.6,
      "socialProofSensitivity": 0.8,
      "fomo": 0.4,
      "anchoringBias": 0.6
    },
    "behavior_predictions": {
      "avg_time_on_task": "45 seconds",
      "abandonment_threshold": "3 friction points",
      "decision_style": "comparison shopping",
      "trust_signals_needed": ["reviews", "price match"]
    }
  },
  "usage": "npx cbrowser cognitive-journey --persona budget-conscious-parent"
}

Build personas that match your users

Start with presets or create custom personas based on real user research.

Get Started Try Questionnaire